Contemporary thinking in Marketing Essay Example | Topics and Well Written Essays - 1500 words

Contemporary thinking in Marketing - Essay Example These experiences indicate the physical, emotional, behavioral and rational value of goods and services. In other words, experiential marketing theory can be defined as any event, which helps in marketing products and/or services, ideas, places and person among others by forming effective communication with the targeted customers or audiences (Sharma, & Sharma, 2011). The experiential marketing theory is often viewed to be a contemporary marketing discipline, which practice by several companies of this modern day context for generating greater awareness about their respective potential products and/or services (Heng, 1990; Wood, n.d.). Amongst varied business corporations operating in dissimilar industry, the organizations belonging to events sector are also identified to use promotion or experiential marketing theory. Such organizations operating in events sector of the UK market can be ascertained as "Jarvis Woodhouse Events" and "Definitive Events Limited.   With this concern, the essay tends to discuss and analyze the application of either promotion or experiential strategy by the above discussed two event organizations for targeting their profiled customers. Moreover, the essay will also describe consumer value through the execution of marketing theory and also the value types that are being offered to the customers by the products and/or services of the above stated event organizations. Jarvis Woodhouse Events, an UK based events management company, remains much committed towards serving clients with quality services and forming effective communication with them. The company was mainly established in the year 1992, which continued its business journey by offering the products and/or services like conferences, corporate hospitality and incentive programs among others to its potential customers (Jarvis Woodhouse Events, 2014). It

What is HIPAA 5010 How will it impact healthcare informatics How will Coursework

What is HIPAA 5010 How will it impact healthcare informatics How will ICD-10 codes impact informatics - Coursework Example The new version of the standards is expected to create a major impact on the functioning of the healthcare industry as it has been designed to enhance the electronic exchange of information related to eligibility, claim submission and their status, electronic remittance, authorization for treatment and referrals. The 5010 standards are to be implemented by software vendors and clearinghouses on January 1, 2012 (American Academy of Dermatology, 2010; Emdeon Business Services, 2010). The implementation of the 5010 set of standards will be followed by the implementation of a new set of International Classification of Diseases-10 (ICD-10) Clinical Modification codes that replaces the current ICD-9 CM codes. The ICD-10 which consists of more than 68,000 codes with increased specificity and includes details required for classification of morbidity and diagnostic specificity is required to be implemented from October 1, 2013. The additional codes will help reveal more information related to healthcare and hence the complications and outcomes of care can be ascertained easily and issues can be resolved through better design of algorithms (American Academy of Dermatology, 2010). Thus implementation of both 5010 and ICD-10 standards will help in the delivery of safer and quality healthcare to the